I enjoy watching the new NikeFootball.com World Cup ad featuring Nike’s football superstars Wayne Rooney, Didier Drogba, Landon Donovan, Favio Cannavaro, Cristiano Ronaldo and my favorite Ronaldo de Assis Moreira also known as Ronaldinho. The “Write the Future” commercial is directed by Alejandro Inarritu with cameos from Roger Federer (playing table tennis with Rooney) and [...]

Twenty-four days from now, countries like USA, UK, Canada, Ireland, Puerto Rico, Japan, New Zealand, Australia and Sweden will celebrate the Halloween Eve. In this event, kids are wearing different kind of costume mostly superheroes and home-made.
Halloween activities include trick-or-treating, ghost tours, bonfires, costume parties, visiting “haunted houses”, carving Jack-o’-lanterns, reading scary stories and [...]

Promotional products are great tools for marketing your brand, but there are some very effective ways of using them that a lot of companies overlook. The basic idea is that you give somebody something for free, they form a positive association between the free gift and your company, and they buy your products? Sounds simple, [...]