Many website owners scour the web looking for decent sites that can link back to them. Sometimes, the best links are those right under your nose, or at least, next door. SEO relies on backlinks as a corner stone of search rankings. Backlinks in theory should be relevant – but relevant to what? Keywords? Content? What about location?
If you have a bricks and mortar business then you should be listing in the various local directories. They should also be one of the first places you look at when it comes to link building. There are several non SEO activities may also help you link building strategies.
We talk about being social and getting involved with social media. Sometimes, the key is being active and social in your local community. It could be regularly participating in a local chamber of commerce association. Sponsoring events such as school, church, arts or sporting. These all help to increase your profile within the community.
If you include a blog on your site that broadcasts these activities, you may find a lot of local bloggers linking to you. You will certainly find many of the local organizations linking to your site. Once you have developed a profile within your community, asking other local businesses for a link should become a breeze.
Whilst the links may not be strictly content related, ’support your local community’ type links may deliver the same benefits. SEO relies on links to develop search rankings; your local community may be able to help you. [SEO Journal]